The Holiday Traveler
For many DIRECTV viewers, holiday celebrations often extend beyond the home, with travel playing a key role in how they experience the season. Long before departure, TV serves as a source of inspiration, helping shape the choices they make along the way. And because they continue engaging with must-watch content while traveling, brands have opportunities to connect with them both ahead of and during their journeys.
Drawing on custom research from DIRECTV Advertising, the findings below highlight how TV enables brands to connect with consumers wherever their holiday plans take them.
Reach DIRECTV Viewers Before They Depart***
TV Is Part of the Trip
For today's travelers, TV remains an expected part of the travel experience. In fact, 91% say it's important for flights and hotels to offer live TV, while 93% intend to watch TV during their next trip.
For DIRECTV viewers, that expectation translates into active viewing throughout the travel experience.
Travel Creates New Opportunities for Influence
That engagement creates new opportunities for brands. As DIRECTV viewers spend time with content while traveling, advertising continues to influence consideration and inspire action.
Extending Reach Beyond the Home
Through DIRECTV Advertising, brands can stay connected with audiences as they move between destinations, extending campaigns beyond traditional viewing environments and reaching consumers during key planning and purchasing moments throughout the travel journey.
