DIRECTV Advertising and MAGNA Media Trials uncover how advertisers can break through when viewers press pause.

As viewers continue to enjoy a mix of traditional and streaming content, marketers must evolve their strategies to adapt to the evolving TV landscape. Charlotte Lipman breaks it down.

For advertisers to increase their use of addressable, it’s key that they have a deeper knowledge of it. That starts with challenging some of the preconceived notions about addressable, and considering these best practices.

Amy Leifer shares key strategies to reach the right audiences on the right platforms, at the right time.

Holiday spirits are high this year with most consumers reporting plans to spend on gifts and entertaining over the next couple months. Find out more in our latest insights report.

What does 2023 have in store for advertisers? Amy Leifer shares what to keep on your radar in the new year.

Is your brand implementing successful strategies during this economic uncertainty? Amy Leifer discusses actions brands can take to not only attract customers but also keep in mind their marketing spend.

As the traditional network upfronts wrap and the fall sports season starts, advertisers must up their game and find creative ways to engage fans. Jason Hernandez, Head of Agency Partnerships, shares more in AdExchanger.

DIRECTV Advertising has selected Magnite to enable programmatic buying of their traditional advertising inventory, the companies said.

Our latest white paper explores how viewers approach the question “what do I watch?” and the valuable role that TV ads play in their decisioning.

When viewers hit pause on their streaming or traditional TV entertainment, they’re not tuning out. They’re leaning in and taking control of their viewing experience. Drew Groner shares more in Digiday.

D2 Media’s Mark Failla explains how the shift in viewing from traditional linear television to video on demand has led political campaigns to change their strategies.

Global content leader Lionsgate and DIRECTV today announced the upcoming launch of Lionsgate Collection, a first-of-its-kind collaboration to deliver a proprietary, custom-curated premium channel available to all DIRECTV customers across its full suite of satellite and streaming offerings.

Telco advertiser engages with key audiences through DIRECTV’s Pause Ads to drive key brand health metrics.

Building upon the transformative programmatic enablement of DIRECTV’s linear satellite inventory earlier this year, DIRECTV Advertising continues to make ongoing enhancements to its proprietary ad tech stack, DIRECTV Axis, to give advertisers increased scale, access to untapped audiences, and premium inventory across its entire satellite and streaming ecosystem.

DIRECTV’s Addressable solution helps Auto advertiser drive in-market consumers to visit local dealerships.

From democratized sports opportunities beyond premium price tags to cross-platform addressability that eliminates waste, Amy Leifer shares how marketers have more tools than ever to drive measurable outcomes.

A major QSR brand leverages DIRECTV Addressable to not only reach more light TV viewers but also limit excessive frequency to heavy TV viewers.

In collaboration with Magnite, DIRECTV Advertising is optimizing live streaming advertising by matching programmatic demand with real-time traffic surges during live sports and events.

The deal is designed to make it easier for buyers to maximize reach and efficiency.

Watch Dan Rosenfeld, Molly Finnerty, Travis Clinger and Terry Kawaja unpack how TV is no longer just about what you watch, but how you watch.

The past several years have seen some major decision reversals. Our latest industry report demonstrates how advertisers are making their media decisions and sticking with the ones that matter most.

From audience fragmentation to the deprecation of third-party cookies, this election cycle will present a new set of challenges for political advertisers. In his latest for the ANA, Mark Failla breaks down how to meet voters where they are.

From FAST channels to seamless access to premium content, TV providers have an opportunity to help consumers navigate subscription-fatigue. Amy Leifer shares more on what modern TV viewers want with Adweek.

After an initial explosion of FAST channels, the industry is now shifting gears, moving from sheer volume to a focus on quality—a welcome evolution for audiences and advertisers alike. Amy Leifer shares more in ADWEEK.

The new unit is launching with a focus on helping advertisers reach target audiences within the DIRECTV and DIRECTV Stream footprint.

We're transforming the TV landscape with new product enhancements to include guaranteed incremental reach, privacy, and brand safety.

DIRECTV is focusing on its own portfolio of products and services and will work more closely with its clients in addressing their measurement needs. It will also focus on building out DIRECTV Stream, its over-the-top service.

A set of guidelines aimed at standardizing addressable advertising was released by Go Addressable, an outfit set up by cable and satellite distributors; Matt Van Houten explains why.

Jason Brum shares how live sports can create meaningful brand-to-consumer connections and engagement.

Auto advertisers agree addressable advertising has improved their ability to meet key KPI goals. Here are 3 guiding principles auto advertisers can implement to close out the year and carry them into 2024.

As Millennials and Gen Z are taking a greater interest in their health, there are new opportunities for advertisers to meet them with a relevant message wherever they may be watching. Read our latest report on The Future of Pharma.

DIRECTV introduces MySports, a streamlined package offering over 40 channels, including ESPN, Fox Sports, and major league networks without the need for a satellite subscription.

97% of consumers consider long-form content MOST premium. But how do different audiences define premium? Read more

Drew Groner explains how addressable advertising can help marketers reach the right audience at the right time, with no waste.

As streaming audiences grow, Rose McGovern explains how to connect across platforms.

Pharma advertiser leverages DIRECTV Addressable to reach qualified audience in a safe and data compliant way, driving new patient starts and prescription fills.

In her latest for TV Tech, Rose Anna McGovern breaks down the best practices of navigating convergence, from the latest in addressability to planning with an audience-first mindset.

Consumers expect more, Matt Van Houten shares how you can deliver.

CPG advertiser leverages DIRECTV’s first-party viewership data and Addressable technology to optimize reach and more evenly distribute impressions and exposure.

In this roundtable report, we explore topics ranging from how best to use data to the increasing importance of personalized creative. The insights are wide and varied but applicable to any marketer aiming to improve their overall media plan.

Now more than ever, advertisers must employ more holistic TV solutions to consistently meet viewers where they are. Read more from Amy Leifer and ADWEEK to learn how to effectively embrace the brave new world of streaming and the power of live TV.

Jason Brown shares how addressable can help solve the challenges of a fragmented TV landscape.

DIRECTV Advertising and Magnite recently collaborated to develop The Streaming Playbook. This step-by-step guide helps buyers navigate the ever-evolving streaming space to ensure seamless allocation of budgets and what to consider when selecting partners. Download the full report to learn more.

As consumers continue to shift the way they watch TV – toggling between live TV and VOD, linear and digital – advertisers must adapt to meet the moment or risk being left behind by the viewers they need to reach. Rose Anna McGovern shares her insights.

With consumers watching across multiple video services, the state of streaming is in flux. Learn 3 key insights for how consumers are making their entertainment decisions today.

While consumers have concerns over the state of the US economy, attitudes differ across age demos. Find out how advertisers supporting finance and insurance brands can respond in our latest insights report.

Learn why advertisers rate addressable TV a key component to their media mix and the key trends driving its increased importance.

In her latest for AdMonsters, Amy Leifer, Chief Advertising Sales Officer, navigates our ever-evolving media ecosystem, from conquering CTV like a pro to leaning into innovative new ad formats.

Dan Rosenfeld explains why one person’s clean room isn’t the same as another’s.

Even with the considerable growth of streaming, nearly 2 out of 3 U.S. households still subscribe to a live pay TV service. Our latest research shows how cord-stackers are an influential audience and far more likely to engage with ads on TV than their streaming-only peers.

Drew Groner, Head of Sales, shares strategies that ensure advertisers deliver campaigns that don’t just score but also knock it out of the park.

With 2024 in the rearview, Dan Rosenfeld, SVP, Analytics & Insights, looks forward to 2025 as a transformative year for the advertising industry in combatting fragmentation and solving for holistic TV measurement.

TripleLift announces the launch of programmatic Pause Ads in partnership with DIRECTV Advertising. This groundbreaking offering allows buyers access to DIRECTV's Pause Ad product via programmatic through major DSP partners.

CTV advertisers are leaning into linear addressable as they recognize the importance of reaching audiences in a TV environment regardless of linear or digital delivery. Find out more in our latest insights report powered by DIRECTV Advantage.

DIRECTV introduced MyFree DIRECTV, a free ad-supported streaming platform. This service offers a curated selection of channels and on-demand content, accessible across various devices.

A Consumer Intelligence Report, Powered by DIRECTV Advantage

With two-thirds of advertisers planning to start using addressable in 2025, Go Addressable's latest research reveals why an addressable-first approach should be a brand’s first choice. Read more from Matt Van Houten.

A major broadcast network leverages DIRECTV Addressable to drive tune-in viewership and ratings for show premiere.

Drew Groner explains how live TV continues to drive highest engagement for modern-day viewers.

In his latest for ANA Magazine, Mark Failla, Director of Political Advertising at D2 Media Sales, elaborates on the value of audience-based solutions for reaching voters when it counts.

DIRECTV Advertising announced the programmatic enablement of its linear satellite inventory providing advertisers with increased scale and access to engaged audiences across satellite and streaming premium inventory.

Find out why advertisers are leveraging Addressable now more than ever in our latest insights report powered by DIRECTV Advantage.

In a newly-created role, Leifer will lead ad sales solutions across DIRECTV and DIRECTV Stream.

Advertisers in this year’s women’s college basketball tournament were the real winners. DIRECTV audience insights demonstrate that brands score big when they appear in live sports and champion female athletes.

Designed to meet the evolving needs of advertisers, DIRECTV Remote connects audiences seamlessly across multiple environments, including the sky, hotels, and businesses.

A recent Go Addressable survey finds targeting as top reason for using advanced advertising tactic. Matt Van Houten shares more.

DIRECTV Advertising's Leifer on the fully converged future of addressable advertising.

The majority of TV viewers subscribe to live TV and VOD services, often referred to as cord stacking – what does that mean for tune-in ads? Read our latest research report powered by DIRECTV Advantage.

Amy Leifer addresses the growing fragmentation in TV and how advertisers can now seamlessly tap into audiences across both satellite and streaming platforms.