Contextual Targeting
Get closer to content
viewers are watching
Align brand messaging to endemic content such as live sports, breaking news, block buster movies and bingeworthy shows. Access high-performing inventory available across 150+ networks consumers know and love.
Robust Contextual
Targeting Solutions
Available across premium linear and streaming inventory within fully authenticated live and on-demand viewing environments
Curated Clusters & Enhanced Contextual Packages
Leverage curated audience clusters or enhanced contextual packages built on rich content metadata (network, genre, rating, and series), with granular reporting and transparency.
Customizable Contextual Clusters
Design custom network lists based on audience viewing behaviors, category, demographics, and lifestyle to reach linear or streaming viewers.
Activation Optionality & Flexibility
Easily transact via white-glove Direct IO, Programmatic (PG/PMP) or Contextual Identifier TMSID and contextual packaging opportunities with various applicable SSP/DSP vendors.
Dynamically insert ads in-view
within premium cable and digital-first networks
0%
ad fraud, fully authenticated environments
98%
average video completion rate
95+%
impressions delivered live
95+%
impressions delivered via CTV
DIRECTV Advertising Data, 2025