Sports
Reach Sports Fans
with DIRECTV Advertising
From college rivalries to pro showdowns, DIRECTV delivers the live sports fans love—and the audiences brands want to reach.
Experience Sports
Like Never Before
Connect with the thrill of live sports through DIRECTV’s unmatched access to big games, hometown teams, and award-winning streaming—so fans never miss a moment.
Top Leagues on Top Networks
From NFL and NBA to college football, DIRECTV delivers premium sports content across ESPN, FOX, CBS, and more.
Unmatched Regional Sports Coverage
DIRECTV offers more regional sports networks than any other provider—giving fans local access others can’t match.
Award-Winning Streaming
Named “Best Sports Streaming Service” for 2025 by CNET, DIRECTV combines the quality, reliability, and features fans love.
DIRECTV viewers spend more time watching sports –
making your ads go further
+64%
more time spent watching Monday Night Football
+98%
more time spent watching college football
+53%
more time spent watching NBA
+60%
more time spent watching March Madness
Nielsen Media Research, 2024. DIRECTV vs. other pay TV households, P2+
Get In The Game
DIRECTV helps brands stay connected with fans year-round—across every sport, screen, and season.
Guaranteed In-Game Impressions
Align your brand with the biggest live sports moments and secure guaranteed impressions across DIRECTV’s premium inventory.
Flexible Activation Options
Activate campaigns across PG, PMP, or Direct IO with ease—tailored to your goals and budget.
Own The Pause
Extend your brand’s presence with pause ads—engaging viewers during natural breaks in their viewing experience.