DIRECTV Axis
Built for
What’s Next
DIRECTV Axis is our Emmy-winning ad tech platform—built to adapt to converged TV with real-time intelligence, seamless data collaboration, and future-ready programmatic capabilities.
Where Flexibility
Meets Precision
DIRECTV Axis blends data, ad management, and advanced ad experiences into one flexible, precise platform—built to drive innovation and performance across the converged TV ecosystem.
Smarter Data Activation
Ingests, activates, and shares data through DIRECTV Advantage—laying the foundation for smarter, data-driven advertising.
Seamless Ad Management
Our ad suite integrates Salesforce, Operative, and our proprietary AI-powered forecasting tool Prevail to streamline campaign management and maximize yield across all media.
Real-Time Ad Delivery
Dynamically routes ads across streaming and satellite, enriched with audience insights and content metadata—ensuring optimal ad experience.
Unified Ad Ecosystem
Integrates FreeWheel, INVIDI, SpringServe, and more—delivering precision ads across direct-sold and programmatic formats with seamless compliance and impact.
Frictionless Onboarding
Supports any sales channel or ad server, simplifying onboarding and accelerating performance across DSPs, SSPs, and key business tools.
Real-Time Intelligence
Turns data into action with dashboards for Tech Health, Business Health, and Data Quality—driving transparency and performance.
Innovating TV with smarter, unified, and
outcome-driven advertising.
100+
Platform Integrations
3
Tech and Engineering Emmys
14
U.S. Patents