Solutions - Addressable | DIRECTV Advertising

Addressable

Addressable Advertising,

Perfected

DIRECTV pioneered addressable advertising over a decade ago—and we’ve been innovating ever since. Our advanced tech stack and award-winning solutions empower you to deliver the right message to the right audience, on every screen. Unlock the power of DIRECTV’s convergent addressable solutions to seamlessly identify and reach your most valuable customers with precision and flexibility.

MAKE A REAL IMPRESSION

WITH YOUR AUDIENCE

DIRECTV leads the way in addressable advertising, helping brands reach specific audiences on linear TV, no matter what or when they’re watching. Manage frequency, reduce waste, and maximize efficiency with precision targeting.

Precisely Reach Your Audience

Confidently reach your intended audience using deterministic data that delivers more accurate and stable matches than IP-based solutions.

Reduce Advertising Waste

Deliver your message only to your target audience—zero wasted impressions. Achieve optimal exposure at a lower eCPM and make every dollar work harder.

Drive Better ROI

Move beyond media metrics. Our robust reporting and attribution tools help you understand the consumer journey and the behaviors influenced by your addressable campaigns.

In a world where precision matters,

marketers are embracing addressable TV

to connect with the right audience at the right time.

96%

of advertisers say addressable plays an important role in Upfront negotiations

83%

classify addressable as a priority buy

83%

report addressable has improved their ability to meet campaign objectives

78%

say buying addressable has made their jobs easier

DIRECTV Advertising, 2024: Key Trends in Addressable, February 2024

Addressable Solutions That
Meet Marketers’ Needs

We’re redefining how Addressable powers the entire TV buy—more efficient, more impactful, and always outcome-driven. Whether you’re aiming for a broad demo, reaching light TV viewers, or pinpointing a first‑ or third‑party audience, Addressable should be a core part of your media strategy to increase reach, improve efficiency, and drive measurable results.

Precision Targeting

Deliver relevant ads to deterministically matched households across linear and streaming. Activate DIRECTV first‑party viewership, your 1P CRM, or curated 3P segments to reach exactly who matters—at scale and in premium, brand‑safe environments.

Reach-Frequency Optimization

Traditional TV often over‑serves heavy viewers and misses light viewers. Use Addressable to cap exposure where it’s saturated and redistribute impressions to light TV viewers—improving unduplicated reach without inflating spend. Across campaigns, brands have seen up to a 30% incremental reach when pairing Addressable RFO with national TV.

Pause Ads Extension

Go beyond the :30 spot. Pair your Addressable buy with branded, on‑screen experiences during natural user breaks to deepen engagement with your most valuable audiences on the big screen.