PAUSE ADS
Make Every Pause a
BRANDED EXPERIENCE
Engage and delight consumers through a dynamic, non-disruptive ad unit that puts the viewer in control of the ad experience appearing when they pause content during Live, On Demand or DVR programming on DIRECTV.
CREATE THE MOST EFFECTIVE
PAUSE AD STRATEGY
Whether you're looking to generate awareness, increase engagement and interactivity, or drive conversions, DIRECTV Advertising has multiple ways to connect with your audience through Pause Ads.
Own Every Pause with a Pause Ad Takeover
Exclusively own every pause impression for a 24-hour period to promote large tentpole events or major product launches.
Leverage Pause Ads to Increase the Effectiveness of Your Addressable Campaign
Expand your addressable segments into Pause Ads and unlock incremental reach and improved efficiency.
Pause Ads, Powered by Programmatic
Activate Pause Ads with an approved vendor and manage the campaign directly from your preferred DSP seat, alongside other digital inventory.
6M
Total Pause Moments a Day
+34%
Unaided Recall
+6%
Incremental Reach When Paired with Addressable
(1) DIRECTV, First-Party Data, Addressable :30 vs Addressable :30 with Pause average across quarter long campaigns (2) Pause Ad Effectiveness, DIRECTV & Media Science, Apr 2024 Addressable :30 vs Addressable :30 with Pause Ad (3) DIRECTV, First-Party Data, Q4'24
Creative Managed Service
with DIRECTV Advertising
Best-in-Class Design Services with Top-Notch Results
Custom QR Code Creation
Our team of subject matter experts will build out your custom QR code with key best practices in mind.
Creative Design Assistance
Access white-glove design support via our in-house creative team to build a personalized experience relevant to your audience.
Transparent Measurement & Reporting
Comprehensive post-campaign reporting, including detailed QR code engagement metrics.