The Holiday Gifter
Holiday shopping rarely happens all at once. Some shoppers begin planning purchases weeks in advance, while others wait for major sales events to take advantage of seasonal deals. For DIRECTV viewers, those decisions unfold over time, creating opportunities for businesses of all sizes to reach high-intent shoppers and influence purchase decisions as plans evolve.
Drawing on custom research from DIRECTV Advertising, the findings below reveal how TV intersects with holiday shopping behavior, from inspiration and discovery to purchase.
DIRECTV Viewers Intend to Shop for the Holidays**
Leaning Into Seasonal Savings**
High Intent,
Higher Spending
While shopping timelines may vary, one thing is consistent: DIRECTV viewers enter the holiday season with strong purchase intent. That intent is reflected not only in their shopping plans, but also in spending levels that surpass those of non-viewers.
TV Ads Can Help
Shoppers Decide
As DIRECTV viewers evaluate their gifting options, they look for value and local offers that feel relevant to their needs. The brands that earn attention are often the ones that help narrow choices and uncover value.
TV's Role Doesn't End
with the Purchase
Even after purchase decisions are made, TV remains part of the gifting experience. In fact, 58% of DIRECTV viewers say they watch TV while wrapping gifts**. That means gift buying may be complete, but consumer engagement continues.
