1. Program Overview. DIRECTV ("DIRECTV") is offering a limited small promotional incentive (smallbizpromo.directvadvertising.com) (the "Program") to eligible DIRECTV FOR BUSINESS® customers, providing advertising inventory credits on the DIRECTV video advertising platform operated through DIRECTV’s storefront platform (the "Platform"). The Program is subject to these Terms and Conditions, which DIRECTV may update from time to time in its sole discretion. DIRECTV does not guarantee that the Platform will have an uptime of 100%.

2. Eligibility. The Program is open to all current and new DIRECTV FOR BUSINESS customers, across both digital and satellite services, who establish and maintain a billing relationship on the Platform (each, an "Eligible Client"). Eligibility is determined by DIRECTV in its sole discretion. Employees, officers, and directors of DIRECTV and its affiliates, and their immediate family members, are not eligible to participate. All advertising must comply with DIRECTV’s advertising guidelines (DIRECTV Advertising Guidelines | DIRECTV Advertising (https://www.directvadvertising.com/advertisingguidelines)).

3. Introductory Credit. Each Eligible Client will receive a one-time credit of $500 in DIRECTV video advertising inventory ("Introductory Credit") immediately upon establishment of a billing relationship on the Platform. The Introductory Credit will be applied automatically to the Eligible Client's account and may be used toward the purchase of available advertising inventory on the Platform.

4. Redemption and Use. Credits issued under this Program have no cash value, are non-transferable, and may not be sold, exchanged, or combined with any other promotional offer unless expressly authorized by DIRECTV in writing. Credits may only be applied toward the purchase of DIRECTV video advertising inventory available on the Platform and are subject to inventory availability. Each Eligible Client is limited to one Introductory Credit. Credits must be redeemed by December 31, 2026 unless extended by DIRECTV or they will expire and be forfeited without compensation.

5. Program Modifications and Termination. DIRECTV reserves the right, in its sole discretion, to modify, suspend, or terminate the Program, in whole or in part, at any time and for any reason, with or without notice to participants. In the event of termination, any unused credits will expire as of the termination date, and DIRECTV will have no obligation to honor unused credits after such date. DIRECTV further reserves the right to disqualify any participant who DIRECTV reasonably believes is tampering with the Program, acting in violation of these Terms and Conditions, or acting in a disruptive or unsportsmanlike manner.

6. Equal Treatment. All Eligible Clients who meet the qualifications set forth herein shall be entitled to participate in the Program on the same terms. DIRECTV will administer the Program uniformly and will not discriminate among Eligible Clients in the application of these Terms and Conditions.

7. No Warranty; Limitation of Liability. The advertising inventory provided through the Program is offered on an "as-is" basis. DIRECTV makes no representations or warranties, express or implied, regarding the Program or the advertising inventory, including any warranties of merchantability, fitness for a particular purpose, or non-infringement. In no event shall DIRECTV's total aggregate liability arising out of or relating to the Program exceed the total value of credits issued to the applicable Eligible Client under the Program.

8. General Provisions. These Terms and Conditions constitute the entire agreement between DIRECTV and each Eligible Client with respect to the Program and supersede all prior or contemporaneous communications regarding the subject matter hereof. These Terms and Conditions shall be governed by and construed in accordance with the laws of the State of New York, without regard to conflict-of-law principles. If any provision of these Terms and Conditions is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect. DIRECTV's failure to enforce any provision of these Terms and Conditions shall not constitute a waiver of such provision.

Program Effective Date: May 12, 2026