Tribeca Festival sought to extend the reach of its programming beyond in-person attendees by bringing curated content to viewers nationwide and encouraging deeper engagement with independent films among TV audiences.

Following a successful first-year collaboration, Tribeca once again partnered with DIRECTV to create a seamless viewing experience that brought festival programming directly into viewers' homes. In addition to the Tribeca Festival+ FAST Channel on MyFree DIRECTV, the festival was highlighted throughout DIRECTV's Entertainment Destination through premium homepage placements, a branded carousel, and a dedicated collection page designed to drive discovery and engagement.

By combining premium homepage placement with a dedicated content experience, DIRECTV expanded access to Tribeca Festival, enabling TV audiences to discover and explore festival programming from home.