Case Study
QSR CHAIN SERVES UP INCREMENTAL VISITS WITH
DIRECTV PROGRAMMATIC CTV
OBJECTIVE
A multi-national QSR chain sought to drive incremental restaurant visits and increase awareness of a limited-time Thanksgiving menu offering.
SOLUTION
The brand partnered with DIRECTV Advertising to reach sports audiences through a six-week programmatic CTV campaign. Leveraging live college football, MLB, and NASCAR programming with DMA-level targeting, the campaign delivered the brand's message to highly engaged viewers at scale. Third-party measurement was used to evaluate campaign impact on restaurant visitation.
IMPACT
The campaign drove measurable increases in restaurant visitation while helping increase awareness of the brand's limited-time Thanksgiving offering. By reaching passionate sports fans at scale, the campaign generated meaningful business outcomes and helped drive demand for the seasonal menu item, which ultimately sold out.
+1.1M
Unique Viewers Reached
+2.3K
Incremental Visits (Exposed vs. Control)
+15.2%
Incremental Visit Lift (Exposed vs. Control)
3.6X
Average Viewer Frequency
Source: Third-party data partner. Case study results are based on individual campaign factors. DIRECTV makes no performance warranties.
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