Our philosophy

Don't disrupt the experience,
disrupt the market.

DIRECTV ADVERTISING works in partnership with brands and agencies to deliver addressable, digital, and data-enabled media solutions, across screens, that enable a more seamless TV experience for everyone.

The best team
in the business

Our team of leaders and innovators have unparalleled experience in defining the TV landscape, and are determined to change the market together again. Everything we do is rooted in our love for TV, and the loyalty we hold for consumers and advertisers.


  • Amy Leifer
    Chief Advertising Sales Officer
  • Drew Groner
    SVP, Head of Agency & Client Partnerships
  • Matt Van Houten
    SVP, Product, Operations and Business Development
  • Dan Rosenfeld
    SVP, Data Analytics and Insights
  • Ariella Astion
    VP, Marketing and Strategy
  • John Doehler
    VP, Ad Technology
  • Rose McGovern
    AVP, Digital Client Success and Operations
  • Rich Bula
    AVP, Linear Pricing, Planning, and Inventory
  • Anna Volfson
    VP, Revenue Operations
  • Kailey Matthews
    Senior Director, Business Operations