Insights
News & Case Studies
Powered by DIRECTV Advantage, discover what’s new with DIRECTV ADVERTISING and learn how leading brands are leveraging our solutions to drive impact for their businesses.
- NewsPOLITICAL ADVERTISERS NEED INFORMED, STABLE MARKETING TACTICSIn his latest for ANA Magazine, Mark Failla, Director of Political Advertising at D2 Media Sales, elaborates on the value of audience-based solutions for reaching voters when it counts.
- InsightsPREMIUM, DEFINED: LONG-FORM CONTENT DRIVES AD SUCCESS97% of consumers consider long-form content MOST premium. But how do different audiences define premium? Read more
- NewsHOW DIRECTV IS HARNESSING THE HERD OF DATA IN A FRAGMENTED MARKETPLACEWatch Dan Rosenfeld, Molly Finnerty, Travis Clinger and Terry Kawaja unpack how TV is no longer just about what you watch, but how you watch.
- NewsDIRECTV ADVERTISING UNVEILS ENHANCED AD PRODUCTSWe're transforming the TV landscape with new product enhancements to include guaranteed incremental reach, privacy, and brand safety.
- NewsTHE SECRET TO WINNING THE UPFRONTSAmy Leifer shares key strategies to reach the right audiences on the right platforms, at the right time.
- InsightsSCORING BIG IN LIVE SPORTSAdvertisers in this year’s women’s college basketball tournament were the real winners. DIRECTV audience insights demonstrate that brands score big when they appear in live sports and champion female athletes.
- Case StudiesQSRA major QSR brand leverages DIRECTV Addressable to not only reach more light TV viewers but also limit excessive frequency to heavy TV viewers.
- NewsYES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERSNow more than ever, advertisers must employ more holistic TV solutions to consistently meet viewers where they are. Read more from Amy Leifer and ADWEEK to learn how to effectively embrace the brave new world of streaming and the power of live TV.
- NewsCRACKING THE CODE: STRATEGIES TO THRIVE IN A SHIFTING MEDIA LANDSCAPEIn her latest for AdMonsters, Amy Leifer, Chief Advertising Sales Officer, navigates our ever-evolving media ecosystem, from conquering CTV like a pro to leaning into innovative new ad formats.
- Insights2024: KEY TRENDS IN ADDRESSABLELearn why advertisers rate addressable TV a key component to their media mix and the key trends driving its increased importance.
- NewsTRUE CONVERGENCE: HOW BEST PRACTICES TRANSLATE FROM DIGITAL TO CTV AND LINEARIn her latest for TV Tech, Rose Anna McGovern breaks down the best practices of navigating convergence, from the latest in addressability to planning with an audience-first mindset.
- NewsADDRESSABLE ADVERTISING: A GUIDE TO POLITICAL ADVERTISING IN 2024From audience fragmentation to the deprecation of third-party cookies, this election cycle will present a new set of challenges for political advertisers. In his latest for the ANA, Mark Failla breaks down how to meet voters where they are.
- NewsCONNECTING WITH CONSUMERS IN AN AGE OF CHANGEAs viewers continue to enjoy a mix of traditional and streaming content, marketers must evolve their strategies to adapt to the evolving TV landscape. Charlotte Lipman breaks it down.
- InsightsHOW DO CORD-STACKERS STACK UP?Even with the considerable growth of streaming, nearly 2 out of 3 U.S. households still subscribe to a live pay TV service. Our latest research shows how cord-stackers are an influential audience and far more likely to engage with ads on TV than their streaming-only peers.
- InsightsSTEERING TOWARD AD EFFECTIVENESSAuto advertisers agree addressable advertising has improved their ability to meet key KPI goals. Here are 3 guiding principles auto advertisers can implement to close out the year and carry them into 2024.
- InsightsTHE ADVERTISER’S STREAMING PLAYBOOKDIRECTV Advertising and Magnite recently collaborated to develop The Streaming Playbook. This step-by-step guide helps buyers navigate the ever-evolving streaming space to ensure seamless allocation of budgets and what to consider when selecting partners. Download the full report to learn more.
- InsightsThe Future of PharmaAs Millennials and Gen Z are taking a greater interest in their health, there are new opportunities for advertisers to meet them with a relevant message wherever they may be watching. Read our latest report on The Future of Pharma.
- InsightsSTREAMING IN FLUX – 3 KEY INSIGHTSWith consumers watching across multiple video services, the state of streaming is in flux. Learn 3 key insights for how consumers are making their entertainment decisions today.
- NewsHOW MARKETERS CAN USE LIVE FOOTBALL TV DATA TO REACH VIEWERS BEYOND GAME DAYDrew Groner explains how live TV continues to drive highest engagement for modern-day viewers.
- NewsWhat the Modern-Day TV Viewer WantsFrom FAST channels to seamless access to premium content, TV providers have an opportunity to help consumers navigate subscription-fatigue. Amy Leifer shares more on what modern TV viewers want with Adweek.
- InsightsON THE MONEYWhile consumers have concerns over the state of the US economy, attitudes differ across age demos. Find out how advertisers supporting finance and insurance brands can respond in our latest insights report.
- InsightsCTV AND LINEAR ADDRESSABLE – BETTER TOGETHERCTV advertisers are leaning into linear addressable as they recognize the importance of reaching audiences in a TV environment regardless of linear or digital delivery. Find out more in our latest insights report powered by DIRECTV Advantage.
- NewsIN THE ACCELERATING SHIFT FROM LINEAR TO CTV, ADVERTISERS MUST PRIORITIZE PROGRESS OVER PERFECTIONAs consumers continue to shift the way they watch TV – toggling between live TV and VOD, linear and digital – advertisers must adapt to meet the moment or risk being left behind by the viewers they need to reach. Rose Anna McGovern shares her insights.
- NewsHOW BRANDS ARE USING ADDRESSABLE TVIn this roundtable report, we explore topics ranging from how best to use data to the increasing importance of personalized creative. The insights are wide and varied but applicable to any marketer aiming to improve their overall media plan.
- InsightsCUTTING THROUGH THE CLUTTERThe majority of TV viewers subscribe to live TV and VOD services, often referred to as cord stacking – what does that mean for tune-in ads? Read our latest research report powered by DIRECTV Advantage.
- NewsWhen Everything Is TV, a Convergent Ad Strategy Is NecessaryDrew Groner explains how addressable advertising can help marketers reach the right audience at the right time, with no waste.
- InsightsADDRESSABLE ENTERS THE MAINSTREAMFind out why advertisers are leveraging Addressable now more than ever in our latest insights report powered by DIRECTV Advantage.
- News3 TOP TRENDS IN ADVERTISING THAT WILL CARRY INTO 2023What does 2023 have in store for advertisers? Amy Leifer shares what to keep on your radar in the new year.
- NewsMidterm Elections Show CTV Is Key Part of Campaign StrategiesD2 Media’s Mark Failla explains how the shift in viewing from traditional linear television to video on demand has led political campaigns to change their strategies.
- Insights‘Tis the Season for ShoppingHoliday spirits are high this year with most consumers reporting plans to spend on gifts and entertaining over the next couple months. Find out more in our latest insights report.
- NewsWhy Ad Format Innovation Is Crucial for the Future of TV and StreamingConsumers expect more, Matt Van Houten shares how you can deliver.
- InsightsLEAN INTO THE POWER OF LIVE TVA Consumer Intelligence Report, Powered by DIRECTV Advantage
- NewsDo You Know What All Those Data-Driven Buzzwords Really Mean?Dan Rosenfeld explains why one person’s clean room isn’t the same as another’s.
- News67% of Marketers Say They Are Using Addressable Advertising: StudyA recent Go Addressable survey finds targeting as top reason for using advanced advertising tactic. Matt Van Houten shares more.
- NewsWhy Maintaining Marketing Spend is the Most Strategic Path Through Tough Economic TimesIs your brand implementing successful strategies during this economic uncertainty? Amy Leifer discusses actions brands can take to not only attract customers but also keep in mind their marketing spend.
- NewsGet Your Brand in the Game with Sports EngagementJason Brum shares how live sports can create meaningful brand-to-consumer connections and engagement.
- NewsThe Time to Advertise on CTV Is Right NowAs streaming audiences grow, Rose McGovern explains how to connect across platforms.
- NewsDemystifying Addressable: It’s As Easy As One, Two, ThreeFor advertisers to increase their use of addressable, it’s key that they have a deeper knowledge of it. That starts with challenging some of the preconceived notions about addressable, and considering these best practices.
- NewsDIRECTV Advertising Makes Addressable Ad Inventory Available Via YahooThe deal is designed to make it easier for buyers to maximize reach and efficiency.
- NewsDIRECTV Picks Magnite To Enable Programmatic Buying of Traditional TV InventoryDIRECTV Advertising has selected Magnite to enable programmatic buying of their traditional advertising inventory, the companies said.
- NewsGo Addressable Sets Guidelines for $7.5 Billion Addressable-Ad BusinessA set of guidelines aimed at standardizing addressable advertising was released by Go Addressable, an outfit set up by cable and satellite distributors; Matt Van Houten explains why.
- NewsThe Upfronts Need an UpgradeJason Brown shares how addressable can help solve the challenges of a fragmented TV landscape.
- InsightsThe Path to Tuning InOur latest white paper explores how viewers approach the question “what do I watch?” and the valuable role that TV ads play in their decisioning.
- NewsAddressable TV Promises the Full FunnelDIRECTV Advertising's Leifer on the fully converged future of addressable advertising.
- NewsDIRECTV Names Amy Leifer To Head New Ad Sales UnitThe new unit is launching with a focus on helping advertisers reach target audiences within the DIRECTV and DIRECTV Stream footprint.
- NewsDIRECTV Plants Flag In Ad Marketplace, Names Chief Advertising Sales OfficerDIRECTV is focusing on its own portfolio of products and services and will work more closely with its clients in addressing their measurement needs. It will also focus on building out DIRECTV Stream, its over-the-top service.
- NewsDIRECTV Taps Amy Leifer as First Ad Sales ChiefIn a newly-created role, Leifer will lead ad sales solutions across DIRECTV and DIRECTV Stream.
- Case StudiesAUTODIRECTV’s Addressable solution helps Auto advertiser drive in-market consumers to visit local dealerships.
- Case StudiesPAUSE ADSTelco advertiser engages with key audiences through DIRECTV’s Pause Ads to drive key brand health metrics.
- Case StudiesCPGCPG advertiser leverages DIRECTV’s first-party viewership data and Addressable technology to optimize reach and more evenly distribute impressions and exposure.
- Case StudiesTUNE-INA major broadcast network leverages DIRECTV Addressable to drive tune-in viewership and ratings for show premiere.
- Case StudiesPHARMAPharma advertiser leverages DIRECTV Addressable to reach qualified audience in a safe and data compliant way, driving new patient starts and prescription fills.